Art of a Hit, releasing on August 20th, 2024, from Giant Pictures, showcases an intriguing blend of rock culture and horror, starring a notable cast including Ryan Donowho, Charlie Saxton, and Tim Jo. This film attempts to capture the essence of the late '90s rock scene while intertwining it with a chilling narrative set in a 1000-year-old French chateau.
Despite its shortcomings, Art of a Hit deserves appreciation for its originality and effort. The film's concept and storyline are genuinely engaging, highlighting the struggle of a once-successful rock band trying to reclaim their former glory under the guidance of an eccentric super-producer, Charlie Dupont. The picturesque location of Dordogne, France, adds a visually stunning backdrop, enhancing the film's atmospheric appeal.
Gaelan Draper's direction, though hindered by inexperience, showcases a sincere attempt to bring a unique vision to life. The artistic effort is evident in the ambitious cinematography, even if the stretched and askew edges of the frame sometimes feel jarring and unnecessary. While these artistic choices are appreciated, they occasionally detract from the overall viewing experience.
The original soundtrack by indie rock band Jets to Brazil is a standout element, though it occasionally clashes with the horror tone of the film. The music, while enjoyable, doesn't always fit the eerie atmosphere the movie aims to create.
The gore effects, though few and far between, are pretty gnarly. They exist more for shock value rather than adding to the storyline, similar to the Terrifier films. These effects could have been more impactful if they were better integrated into the plot.
Performances by the cast are commendable, even if the script doesn't always provide them with the strongest material. While Rob Raco and Ryan Donowho give it their all, James Earl occasionally appears unsure of how to play his instrument convincingly.
The plot takes a long time to build momentum, and just when it seems like it's going somewhere, it doesn't quite get there. The ending lacks a real payoff, leaving the audience curious but ultimately unsatisfied. The movie happens, and then it ends, without delivering the climactic showdown one might expect.
Art of a Hit can be seen as an attempt at a rock-and-roll version of The Shining. The premise holds promise, but the execution doesn't quite live up to the potential. The film's poster, much like the concept, suggests a thrilling ride that doesn't fully deliver.
Overall, while Art of a Hit may not hit all the right notes, it remains a fascinating attempt at genre fusion. Its ambition and the dedication of those involved are palpable, making it worthy of respect for its bold approach and creative spirit. Fans of rock and horror alike might find the film's premise appealing, even if the execution falls a bit flat.
Jessie Hobson