Pop culture, and especially what might be referred to as geek culture, has taken over the mainstream over the last few decades. This is due in no small part to the growth of San Diego Comic-Con into an entertainment juggernaut. Multi-hyphenate author Matt Klickstein’s recently released book, See You At San Diego: An Oral History of Comic-Con, Fandom, and the Triumph of Geek Culture delivers the definitive accounting of how this came to pass.